A Novel Idea

A Novel Idea

Dive into our blog, where we celebrate the sublime blend of some of our best-selling wines and acclaimed novels. Discover how quality stands out and why certain items consistently top the list. This summer, we propose a captivating duo for your leisurely afternoons: a glass of exquisite Etude wine coupled with an immersive read. Whether you're a wine connoisseur, an avid reader, or someone who simply relishes tranquil summer afternoons, let us guide you toward the perfect pairing for a memorable experience.

Malcolm Gladwell’s The Outliers and Etude Carneros Pinot Noir 

Etude’s founder Tony Soter was one of the first to produce world-class pinot noirs from the Carneros region. Just like all the success stories in Malcolm Gladwell’s book, he had just the right combination of time, place, skill, and motivation to make things work. Our Carneros Pinot Noir embodies Soter’s philosophy that great wines start in the vineyard and should need little intervention from the winemaker. Like many of Gladwell’s success stories, it has stood the test of time and remains a best seller for us. 

Gillian Flynn’s Gone Girl and Etude Napa Valley Cabernet Sauvignon 

Gillian Flynn’s murder mystery swept the literary scene in the 2010s. Its twists and turns and whodunit plot kept readers around the world enthralled. We like to think our Napa Valley Cabernet Sauvignon has a similar mystique. Handcrafted from unique benchland vineyards representing the major sub-appellations of the Napa Valley, it has a depth and complexity of flavor that keeps you guessing. It’s crafted to gain character with age, leaving a discerning drinker with tantalizing questions about where the flavors will go next. 

Paulo Coelho’s The Alchemist and Etude Heirloom Pinot Noir 

With a million and a half copies sold worldwide, the Alchemist is a true modern classic. It celebrates the uniqueness of our personal journeys and emphasizes the importance of pursuing your dreams. Made from several heirloom selections of pinot noir, our Heirloom Pinot Noir is dedicated to the celebration and preservation of plant diversity. Each selection has its own singular characteristics that create unique journeys within the wine. We like to think that Coelho would have liked to sip on this wine as he mulled his hero’s journey. 

Taylor Jenkins Reid’s Malibu Rising and Etude Estate Carneros Chardonnay 

Sometimes you need something lighter, something that lets you get away from the stress of the day but that still offers some food for thought (or the palate.) When this need arises, the perfect combo is Taylor Jenkin Reid’s bestselling beach read Malibu Rising and our Estate Carneros Chardonnay. The wine is bright and light but still creamy and full. It pairs perfectly with Jenkins Reid’s juicy plot, which takes you through the world of Hollywood starts with a cast of complex characters. 

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